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Our Story

We are Ashley and Samantha, co-founders of SHAG, the best little sexy shop in NYC. When we serendipitously met each other at a Williamsburg bakery in the winter of 2008, we were inspired to create SHAG - a SEX(Y) shop that doesn't feel weird or shameful... a place where everyone can feel at home, no matter who they were or where they came from. A place free from judgment — an open, accessible environment that welcomes everyone with a warm embrace and a high-five. And where S-E-X is everything but a three-letter word.

Welcome to our YOUR world!

Since 2009, we’ve been keeping Brooklyn sexy at our one-of-a-kind boutique in Williamsburg, nestled discreetly at the crossroads of sex and art. At SHAG, you can find everything from vibrators to lingerie, candles to cuffs, and books to butt toys — a carefully chosen selection of high quality, functional, affordable and body-safe products. We also feature a variety of sexy accessories by local designers and erotic artwork by local artists. And to make things even more interesting, our regular calendar of exhibitions makes our shop part art gallery, part gift boutique. It’s an inspiring place that strives to continually evolve as we help you to satisfy your deepest desires.  


Sam + Ash


Stop in to say hi the next time you’re in the neighborhood. Attend one of our free workshops or come celebrate with us at our latest art opening. Share a new experience with a friend, or bring your dog in for a treat. Push the limits of your imagination and discover your inner sexpot. Spend some time with us, and see for yourself why we’re consistently ranked as one of the best sex shops in New York City.